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Iconic AI, a London-based game development startup, just raised $4 million using this 10-slide pitch deck

Iconic AI, a London-based video game developer, has raised $4 million in pre-seed funding.

Founded in 2023, Iconic wants to change "AAA game" development: major titles produced by larger developers.

Iconic CEO John Lusty told Business Insider that developers' business models were under threat as "development has ballooned" in size.

"The industry has changed from small teams of 30 to 40 people, making games with single-digit million-dollar budgets to massive teams and overseeing games with budgets of $100 million or more," he said.

"That's caused problems for the industry; the games market is more difficult, so even if you have a successful game, the size of teams makes things difficult to organize and arrange," he continued.

Iconic wants to use AI offerings to expedite areas such as animation, translation, voice generation, character dialogue, and testing.

In an interview with BI, Lusty compared his startup's offering to how fintech startups improved customers' user experiences in banking.

HodlCo led the $4 million pre-seed round. The fund was started by Iconic cofounder Junaid Hussain, who was formerly an investor at London's Kingsway Capital.

Hussain told BI that Iconic "needed someone wearing both hats."

"We couldn't have assembled a team with just a $100,000…

'Iconic London's new bronzing drops gave me the perfect holiday tan without the sun'

As a fair-skinned girl, achieving a natural tan can be quite the challenge. It demands hours of sunbathing and given the UK's notorious lack of sunshine, coupled with the risk of skin damage, it's just not worth the hassle for me anymore. Therefore, I'm forever on the hunt for a bronzing product that can mimic that natural, sun-kissed glow.

And I reckon I've stumbled upon my new go-to. Iconic London launched its new Bronzing Elixir, priced at £25, just last week, and it's already claimed a prime spot in my makeup collection.

This hydrating, tinted elixir is unlike any other bronzing drops I've tried. Instead of a creamy serum, it has a much more liquid consistency and almost behaves like a stain (though it washes off easily).

Filled with skin-nourishing, hydrating ingredients such as hyaluronic acid and lemon water, this product gives a healthy, radiant glow that makes you look like you've just returned from a two-week tropical holiday, reports the Mirror.

READ MORE: ‘I tried…

Save £75 on Iconic London Advent Bag with 24 Days of beauty delights for Christmas

WOW! Forget silly, little chocolates – we want to open the Iconic London advent calendar this year. (Picture: Iconic London/Metro/Getty)

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If you haven’t sorted yourself or your loved one an advent calendar, don’t panic. There’s still time and actually, waiting for December to start can lead you in good stead for some impressive discounts.

The one we’re very excited to say is now £75 off is none other than Iconic London’s Advent Bag.

That’s right, gone are the days of boring bland chocolates every morning in December, instead, you can now unwrap some amazing products to add to your makeup collection.

Iconic London Advent Bag 24 Days

Filled to the brim with beauty goodies, the Iconic London Advent Bag is 24 days of indulgence. Containing best-sellers and makeup must-haves and a reusable pink bag, it’s worth a whopping £608 but can be yours for only £175.

BUY NOW FOR £175 (WAS £250)

Rather than the traditional cardboard, window-opening calendar, Iconic London has opted for a different take, putting plenty…